YEAR-END REPORT
Since 2019, US Bank has gifted the Center over $1 million dollars designated to designing and building a website (Business Ethics Resource Center powered by US Bank, (BERC)) offering individuals at small-to-medium-sized businesses the opportunity to have free, open access to practical learning and tools promoting and developing principled leaders and ethical business cultures. While BERC has over 200,000 site views between July 2019 and May 2022 - 46% of websites have between 1,001 - 15K site views per month, according to 400 U.S. web traffic analysts who gathered data on monthly traffic on B2C and B2B sites (Fitzgerald, Anna. How many visitors should your website get? blog.hubspot.com. March 14, 2022) - a deep business analysis of BERC showed potential for heightened learning, greater collaborations, and significant educational impact if the site transitioned to serve dual roles as a university asset and a public resource. The proposed integration (currently under development through early 2024) strategically aligns the University of St. Thomas mission and convictions, the Opus College of Business mission Business Ethics Resource Center powered by US Bank (BERC)
and strategic themes, and US Bank’s environmental, social, and governance issues of focus. The new BERC aims to connect business ethics and principled leadership beyond traditional business ethics topics of compliance, accounting and, finance activities to topics imbedded in business ethics including sustainability;
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