PRIME-TIME VISIBILITY
The D-I move brought some chances for prime-time exposure for St. Thomas. Men‘s hockey, for instance, drew over 4,000 fans to St. Paul‘s Xcel Energy Center for a game against national runner-up St. Cloud State. Then, in January, both the men‘s and women‘s hockey teams got more time in the limelight as part of the Hockey Day Minnesota lineup, playing outdoors against Minnesota State Mankato. The football team‘s game against Northern Iowa was broadcast nationally on ESPN3. n
COAST-TO-COAST EXPOSURE
Road trips in previous years often involved bus rides across the Twin Cities; a “long“ road trip usually meant northwest Minnesota. Although the shortest conference trips are still to Minneapolis to face the Gopher women‘s hockey team, St. Thomas teams now travel coast to coast. The first year of road trips included visits to 28 states like Alaska, California, Texas, Florida, Ohio, Missouri, Michigan, NewYork and the Carolinas. n
NEW FUNDING SOURCES
Over $12 million was raised for the Tommie Athletic Fund in its first year, including for the university‘s first three named athletic scholarships. The fund closed 21 major gifts, with 10 committed at $1 million or greater. Additionally, Tommie Give Day brought in a record-breaking $1.2 million in November. The year also saw a first-of-its-kind partnership with national sports marketing, media and technology services company Learfield. The agreement covers ticketing, sales, licensing and multimedia rights through the company‘s suite of services and gives St. Thomas a better way to engage audiences. n
S T T H O M A S . E D U .
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